Welcome to the Focus on Fresh exhibitor homepage, where you'll find information for NCG’s event for fresh departments: produce, meat and seafood, deli-prepared foods/food service, bakery, specialty cheese, floral. Be sure to bookmark this page to use as a central resource point for all things Focus on Fresh. Watch your email and this page for updates from NCG.
Focus on Fresh takes place on June 25, 2025, at the Saint Paul RiverCentre in Saint Paul, Minnesota.
How it works
Complete your registration (link below) and receive an immediate email confirmation that your registration has been received. Then watch your email for event updates.
What to know before registering
- Exhibitors must have the ability to ship products directly or through a distributor, or to offer services to co-op retail locations
- Be ready with the names of the people who will attend the event from your company
- Have your company’s billing contact information ready
- Advance payment is strongly preferred for base exhibitor participation and some day-of-show services (e.g., ice, electrical service)
- Within the registration process, exhibitors have the option to receive a 2% discount on the base sponsorship fee of $3,000 by using PayPal to make an immediate payment. Additional services, such as electricity, ice, extra tables, extra badges or lunch may also be paid for during registration
- All other sponsorship fees are invoiced directly by NCG
- Payment does not guarantee your participation
- Brokers registering on behalf of brands will need to know whether you or your client are paying for sponsorship. If the client is paying, you’ll need their billing contact info. Brokers may exhibit up to four brands in a single exhibit space
- Exhibitors must have the ability to load, set up and break down display space. Basic display includes an 8-foot-by-30-inch table within an 10-by-10-foot exhibit space
- New this year, we’re offing a lunch option! Be ready to indicate your attendees who would like to order lunch. Gluten-free, vegetarian and vegan options are available.
NCG reserves the right to accept or deny any exhibitors. If not accepted, fees will be refunded.
Focus on Fresh exhibitor options
- Promoter Sponsor: $6,000
- Collaborator Sponsor: $4,500
- Supporter Sponsor: $3,000
Explore our sponsorship guide (PDF) to learn more about amplifying your visibility with conference attendees. Indicate interest for additional sponsorship opportunities during registration, or contact NCG directly to discuss.
Register for Focus on Fresh 2025
Write show orders and capture leads
Retail co-op attendees love show deals, and show deals work great to spark purchases and increase volume. At the Vendor Showcase, any exhibitor can offer a show deal on any type of product, plus capture leads. In 2024, co-ops ordered 1,761 cases of product and generated 662 leads for participating exhibitors.
Learn more about how you can make the most of show deals and leads capture. Attend the Focus on Fresh Show Deals; Maximize Your ROI webinar on Monday, April 7 at 12 pm Central. Sign up for the webinar here.
Important dates
- April 7: Focus on Fresh Show Deals: Maximize Your ROI webinar. Sign up here.
- April 8: Start submitting show deals
- April 23: Registration closes
- May 2: Due date to submit show deals
- By May 7: Watch your email for your invoice from NCG
- May 14: Promoter level presentation and marketing assets due
- May 20: Shipping information, show floor layout, and table numbers available
- May 28: Invoice payment due
- May 29: Know Before You Go webinar
- Date coming soon: Show materials and samples arrival window
- Jun 24 afternoon; Jun 25 morning.: Exhibitor load in
- Jun 25, late morning and early afternoon: Partner education sessions (Promoter level)
- Jun 25, 2 pm to 5 pm: Vendor Showcase
- Jun 25, 5 pm to 5:30 pm: Break down
- Jun 25, 5:30 pm to 9 pm: Focus on Fresh party
- July 9: Post-show online ordering closes for retail co-ops
- July 14: Watch your email for your show orders report
Resources
Questions? Contact us at vendorshowcase@ncg.coop.
- Vendor Showcase Sponsorship Guide (PDF)
- Focus on Fresh Exhibitor Handbook (PDF)
- NCG National Store List (XLSX)
- Focus on Fresh Terms (PDF)
- Focus on Fresh Safety and Event Waiver (PDF)
NCG Vendors Information | Focus on Fresh Information | Focus on Fresh Registration | Co+nvergence Information